Today Joe Rogan announced that he’ll be moving his podcast exclusively to Spotify by the end of the year. People say the deal was over $100 million.
I love this move because it’s in full support of free speech and no censorship. For a few years Joe and his producer Young Jamie have been navigating strict, limiting YouTube community guidelines. Joe also has friends (like Alex Jones) who’ve been deplatformed by cancel-culture inspired companies.
But a move to Spotify is a slap in the face to YouTube. What happens when one of the biggest channels on YouTube leaves? Well, a lot less ad money. A lot less attention.
This is how business should be done: honest people with thoughtful voices gain attention, then they make decisions that align with their values. Joe Rogan is an American who respects the Constitution. More power to him.
Many more will follow suit. Uncle Joe once again leads the charge.